At Swell, I lead the design team responsible for our merchant operational experiences. In my position as player-coach, I am responsible for the mentorship and coaching of junior designers to foster their growth and professional development. I also actively seek opportunities to improve the team's design and development processes. Working closely with executives, product managers, and engineers, I help shape and define our product strategy. I've taken on the important task of writing detailed documentation for design team projects that is used by all teams in the company to inform themselves and our customers of upcoming improvements and features.

Playing a critical role in Swell's product consistency efforts, I build and maintain our extensive component library, facilitating accelerated project delivery while maintaining a high standard of quality. I also contribute to the development of the merchant platform by writing React components, standard CSS, and Tailwind.

I spearheaded the design strategy and execution for a number of high-impact projects such as Subscriptions,  Purchase links and Advanced user permissions. Recognizing the need for consistency and efficiency, I established a comprehensive component library for common Swell functions, streamlining project delivery and promoting design cohesion. By delving into React JSX, components, props, conditionals, objects, and API interactions, I was able to communicate novel design concepts in a format closer to the final product.

I played a pivotal role in planning, strategizing, and scoping new product features, ensuring alignment with market demands and company objectives. I was also responsible for conducting extensive user research and usability testing to gather valuable insights and validate design decisions for new and existing features.

During my time at PagerDuty, I led several successful projects including PagerDuty's successful Status Dashboard offering that resulted in the acquisition of 140,000 new user licenses and a 17% increase in total customer account adoption. I also led the design of Change Events, a tool crucial for identifying relationships between code changes and incidents. Within the first 90 days of its launch, we successfully processed over 300,000 events.

Additionally, I contributed to and maintained PagerDuty's component libraries, ensuring design consistency and efficiency across projects. As an advocate for effective design tooling, I initiated procurement efforts to make sure the team had the right tools do do their jobs effectively.

I led and contributed to the design and development of the creator and brand platforms, empowering marketers to execute successful content acquisition campaigns and creators to fulfill content requests efficiently. Establishing relationships with creators and brands across North America, I facilitated ongoing communication to gain insight into market trends and to ensure their needs were incorporated throughout product. To create transparency and clarity, I prepared and presented weekly project updates to the company, ensuring stakeholders were informed of upcoming deliveries and project progress.

I led the design efforts for multiple features on the 500px iOS and Android apps, catering to a user base of over 7 million photographers worldwide. Notable contributions include the development of Galleries, a tool enabling users to curate public or private photo sets, and Quests, a feature facilitating participation in photo contests.

Leading the charge on growth projects, I orchestrated an overhaul of mobile onboarding, resulting in a 20% reduction in user sign-up drop-off and an 8% increase in 30-day user retention, significantly enhancing the user experience and driving user engagement. I also designed the 500px Apple TV app during its initial launch, leveraging my expertise to create a seamless and immersive user experience on the platform.

I conducted workshops and focus groups with photographers in Canada and the United States, gaining valuable insights and feedback to inform the development of new platform features, ensuring that our products met the needs and expectations of our community.

Working at a digital agency granted me the opportunity to design products for several well known businesses. I led the design effort for Telus MyAccount, overseeing the development of an iOS and Android application that provides users with comprehensive management of their Telus phone plan, billing statements, and devices. As part of a two-person team, I played a key role in designing the initial release of Words with Friends for Windows Phone 8. Additionally, I contributed to the design of Tumblr for Windows Phone and DocuSign for Windows 8.

I had the privilege of designing Scotiabank's inaugural full-featured mobile applications for both iOS and Android platforms, transforming the way users interact with their banking services on-the-go. I meticulously crafted detailed designs and documentation, illustrating complex workflows for functionalities such as fund transfers, credit card payments, and mobile deposits, transitioning the application from a rudimentary ABM locator to comprehensive financial management tools. I also played a significant role in the design of MyWallet, Scotiabank's pioneering mobile NFC payments solution.